Hi there! My name is Emma, and I am a doctoral candidate at the Annenberg School for Communication at the University of Pennsylvania.
I use primarily quantitative methods to study health communication related to cancer prevention, tobacco control, and most recently, COVID-19. I integrate media effects, persuasion, and behavior change theories to both examine the effects of routine media exposure and build effective campaigns.
My dissertation work looks at the intersection of these elements: how might ongoing exposure to conflicting health information (is red wine really good for you, or not?) impact receptivity to health campaigns?
Prior to graduate school, I worked as a researcher at Cornell University, where I managed a large-scale content analysis of political advertising and facilitated data collection aboard a mobile research lab. I also graduated from Cornell in 2016.
You can reach me at emma.jesch [at] asc.upenn.edu.